Competitor Analysis Rules:

Rule 1: 
After searching our keyword in Google, we will get 10 search results in first page of Google. But not all of them is our competitor. To recognize our non-competitor results, we can simply research their “Title Text”. If it doesn’t contain with our ‘Exact Keyword’ or ‘Related Keyword’, then it is not our competitor. 
Rule 2:
 We won’t give priority to Crazy URL’s. Sign of Crazy URL:
 ● Irrelevant Content 
 ● ‘Site Name’ doesn’t match with targeted keyword or content
 ● Poor quality content
Rule 3:
 Weak sites can be easily dominated. Sign of Weak Site: 
● Wikipedia Page 
● Wiki Answering Page 
● Forum Page 
● User Generated Page 
● Downloading Page 
● Youtube Page
● Amazon Page
 
○ NOTE: Amazon Direct Page is slightly stronger than Amazon Category Page.

Rule 4: 
If our search result contains with 5 buying site out of 10 results,( such asE-Commerce, Online Shop) then we won’t work with that keyword. If first 3 results are entirely buying site, then we won’t think about working on that specific keyword because it will be much much difficult to rank. 
Rule 5: 
If there are any niche site related to my site, that will be good for me. If that site can be ranked. NOTE: “If 3 or more than 3 niche site appear, then have to think twice working with that keyword” 
Rule 6: 
We won’t give priority to these elements: Page Rank, URL, Description.